matías montano

Video × AI automation · Buenos Aires

Automation isn't enough.
The ads still have to work.

Motion and video editor who builds AI tools to solve real production problems: what to make, how to make it fast, and how to hand it off.

$ analyze past ads
✓ found what sells
$ rebuild the winners
✓ 12 new ads, same structure
$ send stories to figma
✓ ready to edit
$
TOOLKIT 01Creative Analyzer

Don't just iterate.
Iterate on what sells.

THE PROBLEMBrands keep putting budget behind ads that don't sell.

Making fifty variations is easy now. Making the right ones isn't. This tool watches every ad a brand has run, connects each one to what it actually sold, and finds what the winners share. The next round of iterations starts from what works.

01

Reads the results

Connects to the ad account and sees what every ad spent and earned.

02

Watches every video

AI notes who's talking, what's shown, how it's edited, what the headline says.

03

Finds the pattern

What do the ads that sell have in common? And the ones that burn money?

04

Steers production

Only new variants that match what sells get made and funded.

Example outputOne brand · pilot

What sells in this account

Do more

  • Show proof, don't just promise
  • Founder on camera
  • Keep it raw

Stop funding

  • Benefit claims with nothing to show
  • Heavy editing and stock footage
  • "Did you know…" headlines

→ Sent to AdGen as the brief

!The ads that grabbed the most attention weren't the ones that sold
TOOLKIT 02AdGen

Remaking ads that
already perform.

THE PROBLEMMaking new versions of an ad that already works takes days.

Take an ad that's already winning. Keep what makes it work, rebuild it with your brand.

4 → 12ads in → ads out
5 hvs ~2 days by hand
Reference / Rebuilt

Reference

Rebuilt

01

Same structure

Cuts, timing and message stay.

02

New brand

Every scene rebuilt with the brand's own products.

03

Nothing borrowed

Not a frame of the original ad ships. Health claims wait for brand approval.

TOOLKIT 03Story Flow

One brief in.
Editable stories out.

THE PROBLEMTurning a brief into stories the design team can edit eats the week.

A copy comes in. Finished, editable Black Friday stories go out to the design team.

12pieces
2 hend to end
01

A copy arrives

The headline the brand wants to run.

02

Visuals picked

From the brand's own photos and renders.

03

Story approved

Built, reviewed and adjusted before anything is delivered.

04

Handed off

Into the team's Figma, every layer editable.

✓Real product photos, never AI-altered✓Adds to Figma, never overwrites

Contact

Have ads to ship?
Let's build the system.

contact.json
{
  "email": "matiasmontano88@gmail.com",
  "linkedin": "in/matiasmontano",
  "based": "Buenos Aires · remote"
}